Aung Sithar - Ways and strategies to effectively advertise your business on Facebook

Chapter (1)

10 Digital Marketing and Facebook Marketing Strategies

In the first chapter, we will explore the current trends in Facebook and digital marketing that are currently taking hold among businesses. The first five are general and apply to digital marketing as a whole. The last five are five emerging trends related to Facebook.

These 10 trends, or strategies, are introductory in nature, and the details related to them will be explained in detail in the following chapters.

Digital Marketing Trends

1. Focus on your customer's purchase.

In the past, if you wanted people to know about your product, you would advertise it in the local newspaper or journal. Today, successful companies should analyze and create sales funnels. Just like pouring water into a funnel, it will flow in. To make your product flow in to customers, you need to create the following sales funnels.

As described below, there are three stages in the purchasing process. Buyers typically go through these three stages to purchase a product or service.

* People who just see your ad in the first stage and don't respond are the first people to see your ad. They need more information.

* By the second stage, they already know your company and are considering comparing it to other companies' products or services. You need to build trust to make their choice clear.

* For the third tier people, you need to analyze what their characteristics are. So you can target them with your Facebook ads. And you need to reach out to them to tell their friends and family about your product. How do you get your first and second tier people to “fall in line”?

- Give them a free trial of some valuable services. (It's important that the free products and services you offer have value and are relevant to their current problem.)

- Create more ways to connect with your company.

(For example, not only Facebook but also Viber, etc.)

- Build trust and integrity. Share stories and comments from past customers. Find out what motivates them to buy your product. Use that information to improve your 'buy'.

- "Yes" - Check the results of each step and decide

Always prepare, review, and complete.

2. Accept that the window of opportunity to attract customers is getting shorter.

One truth that the rise of mobile devices and digital lifestyles has revealed is that it has changed the way people shop online. All studies show that the attention span of consumers is getting shorter, and companies need to adapt to this trend.

- Keep your ad short and to the point. Use images, short videos, and animated images (Gifs) as well.

-Your ad copy, the first few words, and the first four seconds of your video ad are vital to the effectiveness of your ad.

The biggest challenge you face now is how to capture the attention of your audience in the short time they see your ad. Smart companies are already capitalizing on this. You should too.

3. Create more customer touchpoints

In the past, a company's website was enough, but nowadays, it's no longer enough. Buyers want to test your company's credibility from all angles and communicate with you.

For example, a buyer might visit your Facebook Page from your ad. Then they might visit your website or blog. Then they might compare the information. Then they might decide to trust you.

(Facebook's ecosystem is WhatsApp, Messenger, and Instagram. In Myanmar, if you can connect Facebook, Messenger, and Instagram, you can use Viber and other apps.)

4. Be aware of the growing importance of paid advertising.

As mentioned earlier, buyers want to know more about the company. The best companion for your website in Myanmar is Facebook's paid ads. Previously, advertising on Facebook was free, but now you have to pay to have your posts seen by more people.

Yes. There will be a cost. But Facebook has created tools that you can use to maximize the amount you spend and the effectiveness. For example, Facebookok Advertising has tools that let you filter the people you want to see by location, age, and interests. I recommend that you start using these now.

5. Be prepared for the new technologies and visualization methods that will be coming soon that could have a huge impact on your business.

One of the current trends in digital marketing is virtual reality. Virtual reality is a technology that uses virtual reality to create a virtual world through glasses, which is currently used in the gaming industry. According to Facebook CEO Mark Zuckerberg, this technology will soon be popular in Celebale. Then you will be able to create your videos and advertisements in three-dimensional images and you will be able to choose from a variety of options, such as a real supermarket. You also need to be prepared to adapt to the technological developments.

Marketing trends from Facebook

6. Take advantage of the opportunities offered by Facebook.

Currently, Facebook is the world's largest social media platform with over 1.5 billion users, and you can also use other applications such as Instagram with 400 million users, WhatsApp with over a billion users, and Messenger with 800 million users. Each of them offers unique and powerful features that can help you connect with your potential customers. That's the Facebook ecosystem.

(Note: WhatsApp is not widely used in Myanmar at the moment. However, it is included for your future business and to learn about different strategies.)

We'll explain each of the Facebook systems in more detail later. For now, read the brief summary first.

Facebook. Everyone who wants to market themselves on social media should have a Facebook Business Page. Using your personal profile well can also help you grow your personal brand. Plus, Facebook’s endless advertising options can help you reach more customers. Instagram. Instagram is a photo-sharing site. It’s also growing rapidly and is primarily focused on serving up great photos of products that you can see and touch, like restaurants and other manufacturing businesses. Their advertising tools are effective for any business.

Whats App. This application is similar to Messenger, especially when it comes to one-on-one communication between buyers and customers, and when buyers and customers want more information. According to businesses that have used it, it is a must-have application to build trust and loyalty among customers. )

Messenger. Facebook's popular messaging app. It's capable of sending pictures, videos, and voice messages, and is expected to add a full suite of customer service tools later. To grow your business, you need to use all four of them together. It takes a little time to learn each one, but it's a social media platform worth the investment. Some of these tools are completely new and will definitely help you create more effective ads for your brand.

7. Take advantage of the exponential growth of video marketing on Facebook.

Videos are a great way to build trust with your customers. Often, being able to explain your products and services through video can help your customers make a purchasing decision faster. In the past, slow internet speeds made it difficult to use videos, but today’s mobile users have made video marketing a useful advertising method. Here are some of the unique benefits that you can get from your video marketing on Facebook…

• Facebook can reach more people with your videos than with photos or statuses.
• By using Facebook Live, you can build your transparency and trust, and answer customers' questions in real time in the comments.

. 360-degree video can also be a great way to get a better impression from customers.

. With videos, you can easily test your product, test it out, and the cost of Facebook video marketing is much cheaper than TV ads in the past, and you can even upload videos you shoot with your own phone, making it more efficient.

8. You don't need a website anymore, you can now use the business systems introduced by Facebook .

Recently, Facebook has introduced new features to help businesses. They combine the features of a regular website with the reach of social media to help you grow your sales. These are new advertising methods that are not yet widely used, so if you want to be ahead of the curve and try a different way to increase your sales, it's great.

There are four main tools that Facebook has introduced for businesses.

→ Facebook Business Page. Facebook is a tool designed to help Facebook users connect with businesses more than just traditional Pages. It's been around for a while, but new features are constantly being added.

- Facebook Canvas. This is a new system that allows companies to display their products in a row, similar to a website. If you want to see more details, visit www.canvas.facebook.com .

→ Facebook Local Advertising. This service allows you to do many things that a website can do, such as making phone calls, asking for prices, and making reservations, all in one ad.

→ Facebook Local Service . This feature allows buyers to leave reviews about your business locally.