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P'Morning - P'Morning Collection, Volume 1
P'Morning - P'Morning Collection, Volume 1
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Psychology of sales
There is no work in the world that is not mind-driven. All work can be accomplished as long as the mind is used. Putting the mind into work is concentration, and it goes without saying that concentration is the key to success.
The more you use your mind in selling, the more you will sell. The points presented in this book may seem obvious and unimportant to the average person. However, a salesperson who follows these points carefully and consistently, in his eyes, his mouth, his facial expressions, and his voice, will be asked whether he has mastered the art of selling. Because these points are so subtle that no one but the person using them will be able to see that they are being used.
These points are obtained by using the methods of great scholars who are particularly knowledgeable in psychology and understand the human mind. This book is a kind of psychology book that teaches about the human mind. This psychology is a practical psychology used in sales work. A salesperson who is knowledgeable in this sales psychology will find that he can catch a rabbit and hold his customers captive, just as a lion can catch a rabbit. Therefore, by reading and practicing repeatedly, the salesperson should always have this book in his hand so that his body and mind can absorb and retain these points and acquire wonderful qualities of courage.
A real person can do sales work. There are many jobs such as sitting in a shop and selling, going from place to place and showing samples of products and selling them, advertising and selling, selling through agents, working together and selling, selling wholesale and retail, etc. A real person who knows this sales psychology will not be poor in life. He does not need any capital. He can look at a big shop and imagine how I can sell the products in this shop and actually find a way to do it and make money.
One hundred dollars cannot be easily borrowed, and if one gets it, one has to pay interest. One hundred dollars worth of goods can be borrowed. When one gets it, one makes a profit. In this world, a person who sells is not only a clever person with a head on his head, but also a person who uses money in the world, but only goods. If we consider that a person who sells is like a person who lives in a forest of goods, and has no need for anything to use, no need for food or clothing, and has a large garden.
Furthermore, a real person is not just a commodity, but has many things to sell. Selling knowledge, selling advice, selling time, selling work, selling energy, etc. are all valuable commodities that every person has, from coolies, servants, clerks to clothes, and doctors. This book on sales psychology is relevant to anyone who wants to grow in the world.
The first effective use of psychology in business was in sales, where it taught people how to attract people, how to persuade people not to buy, and how to make people want to use things that they thought were unnecessary. In ancient times, in England, they did not know how to use dry tea and cocoa, but now they cannot live without them. This is because of the power of salesmanship.
This knowledge cannot be the only factor that can make a country grow, and no one can deny that it is a major factor in the country's growth and national development. After the war with Germany in 1918, the first people to be discharged from the army were "salesmen" who knew how to sell. This was a time when the Burmese people needed to learn how to sell. "We know how much we have suffered because we have relied on agricultural work, and the important way to get out of that poverty is to learn how to sell. "
Who sells it?
From the manufacturer of raw materials to the final consumer, the seller is used as a link in the chain. From the manufacturer of raw materials to the manufacturer of accessories, the seller transports the raw materials. From the accessory manufacturer to the wholesaler, the seller transports the finished product. From the wholesaler, the seller transports it to the retailer. From the retailer, the seller again transports it to the consumer. This seller is also called a broker. He is also called a commission agent. He is also a travel agent.
Government work
In England there is a Department of Overseas Trade and a Board of Trade. This body is responsible for answering inquiries about the types of goods traded in any country or region. This body collects information about commercial consultants, commissioners, agents, commercial matters and road stations and publishes them in the bulletins published by this body. Advice can be easily obtained from this department if you ask for it.
No obstacles.
Other jobs are not easy for everyone. In sales, there are no obstacles. No one obeys anyone's rules and regulations. There is no end to greatness, and the path to greatness is open to you. If you are not shy and really put your heart into it and start practicing sales from an early age as a clerk in an office, you will see that a person with average intelligence can become a rich man by following the methods described in this book. It does not depend on the lucky person, but on everyone's abundance of work.
Abundance of work
Now, thanks to the power of machinery, the output of goods is increasing. The shops are also full of goods. The salesman negotiates with the customer to get the price of the goods, buys a small amount at first, sells it himself, and then buys it again and again. When the big wholesalers realize that the power and honesty are true, they can reach a situation where they can get it for many months.
Now, no one criticizes the seller, but even praises him. If he is ashamed and poor, no one will pity him. He who strives to acquire the extraordinary courage to sell the goods that are not sold by many and sell them to others, goes out into the forest and mountains to find gold and silver.
He is sure to prosper more than a miner, a gold or silver or alchemist. | What wholesaler can refuse and throw away a skilled salesman? Large wholesalers, whether because of their own strength or because they cannot live without using petroleum, need money to sell their existing products and are forced to work hard. Since a skilled salesman does not have to think about these things or advertise them widely, the doors of growth automatically open for the skilled salesman to enter stores where goods are lying dormant and to import and sell new products. How can a person who has made up his mind that he will not invest in money, but in strength and courage, not grow? Large wholesalers are ready to help such people grow and prosper.
Seller's first priority
People usually don't know what they need themselves, they only know when they are told that something is important to use.
They don't think that typewriters are good to use at first. They are now not only used but also considered to be the most important tool in the workplace because they can demonstrate the value of time, the time saving, the ease of use, the cleanliness, and the clarity.
Imagine how difficult it must have been for the person who started selling that typewriter. In the mind of the buyer, they would say, “I will have to practice for a long time to type on this machine, the money I will have to invest is huge, and I will have to hire an extra printer, and I will have to buy ink ribbons to make it work. It will not be fast, and if it breaks down, I will have to pay to fix it. No way, no way. I will only be able to do it if I have to plan it out. Who would buy it if I had a few hands?”
The fact that even such a difficult-to-sell device is now being bought and used all over the world shows how great the salesman's ability is. There are so many products that can be sold without having to talk about them, and selling them successfully is a very good job, considering that it is not so difficult to ask for work from the rich.
The first important task of a salesperson is to convince someone who refuses to buy a product that they need it now. Most salespeople have the mindset that they will sell only when there is someone willing to buy, just as they would if they were called to buy from a store. The job of selling is not like this. The ability to go to people who are unwilling to buy or who are not called to buy and sell is called the ability and courage of a salesperson.
The person who takes goods from a department store and sells them around the world is not a small honor because he is the representative of the department store. If he treats the goods as if they were his own, and if he treats them as if they were his own, and if he treats the interests of the department store as well as the interests of the buyer as well, his honor will grow day by day.
The seller should try to put himself in the buyer's shoes and try to understand what it would be like to be the buyer. Then he is ready to overcome the buyer's objections. He should open an account with the best department stores and be careful to increase the reputation of the store. Honesty and integrity can help to maintain that reputation.
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