Pi Morning - Merchant's Bag

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1. Advertising and sound

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Advertising is a job that attracts people's attention. Advertising is also the lifeblood of the business.

So there are two ways to live that life.

In one way, the product being sold is always in the public's ears and eyes, so that people know it. In another way, it is written in a way that makes people believe in the merits of the product and want to buy it.

No matter how important it is, the only way to make sure that item is always known and heard is to write in a way that makes people believe in the merits of the item and want to buy it.

No matter how important it is, if you don't always see or hear about the product, and if it disappears from time to time, the advertising loses its vitality. The product becomes a commodity. Even if you don't read about it in detail in the literature, you always hear and see its name, and automatically think that it is indeed valuable. The vastness of Ayurveda is that its signs everywhere cannot fully show the power and benefits of the product. However, it is not because of hearing or seeing, but because the knowledge of the unknown is ingrained in people's minds.

Therefore, when advertising a product, it is not necessary to always state the properties of that product. It is important to make the product known to the public in the country, to make the product famous, to make it famous, to make it famous, to make it famous, to make it famous. Even if it is famous, it is not known what its power is, but it is a natural human tendency to buy it because of the desire to know how much it will cost.

Therefore, they must carefully plan how to make their name known using only a few advertisements that fully explain the benefits.

In advertising, you first need to know which type of product is more likely to be purchased by which type of person.

Only valuable people would buy valuable goods and related items, so they had to find money either from valuable magazines, journals, and newspapers, or by looking in directories and telephone books, or by looking at the government, or by trying to get hold of reputable listings in other merchants, or by sending out attractive advertisements directly.

In direct mail, advertising posters are meant to enhance the reputation of a child, making them want to buy.

It is easier to attract attention if you advertise expensive beauty products with colorful photos that are clearly visible and beautiful. When advertising food and drinks, you should use pictures that make you want to eat them just by looking at them.

For example, a tomato sauce can be made from a single tomato, and the best tomato sauce can be made from a single tomato, and the bottle should be beautifully labeled and sealed with a seal. The best paper is to choose the most beautiful and largest tomatoes, put them on a plate, place the sauce bottle nearby, and take a picture of a whole chicken or a whole pork leg - and cut it up and eat it with the sauce. However, it is easy to say that a ham is cut up and eaten with the sauce. It is impossible to include all the pictures of the ham being cut up and eaten. Therefore, you can only include pictures of the ham being cut up, the mouth eating it with the sauce, and the meat in the sauce bowl. A good photographer can imagine how it really is eaten. In the text below, you can write something like, "Well... sometimes chicken, sometimes pork, and the smell is so good, but this sauce is good. Or this sauce is not just delicious. Do you want to improve your digestion? There is no bloating, tightness, or stuffiness after eating it."

In such a colorful and free space, you can write about how tomatoes are grown in large quantities, how tomatoes are displayed and how they are processed cleanly. Along with the picture, you can send a blank advertisement to a respected person, telling them about the valuable sauce and how it is good to consume it.

When you ship small bottles to stores all over the world, a large foreign import company may come forward to take you as their sole agent. You can then become rich immediately.

3. Posting advertising materials

Some people say that advertising is the lifeblood of sales.

They think that advertising is enough and they spend a lot of money on it. Advertising is expensive if it is not done properly and at the right time, and advertising can lead to losses.

Giving out advertising paper and food bills is usually beneficial. While traveling, his mind is always occupied with other purposes and he often ignores the advertising papers.

Not everyone advertises at night. At night, when advertisements are displayed at the Ta Saung Daing Pagoda Festival, they are usually used to serve fried fish stew and to sit down.

Offering flyers to horse racing and football fans is like offering them a place to sit and not get dirty. They end up in a bowling alley, a horse racing, or a football game.

The more you print the text on those advertisements, the more ineffective it becomes. People don't like reading as much as they like to read. So, the information you want to convey should be conveyed in a few, clear words.

Sending catalogs to people for free is not very profitable; it is only given to those who order the catalog and buy the product.

The human mind is very different in this respect. People do not think it is good to read advertisements in catalogues that come to them spontaneously. Advertisers should be aware of these points.

Some people even call advertising "supernatural." This may be true for some advertisements. Because when you see a medicine advertisement, it is not possible to cure all 96 diseases. The advertisement says that all of them are cured. People who read this kind of writing often think, "It's too boastful."

This type of advertising, which is considered to be "a waste of money, but a good one can't make a good impression," is nothing but a waste of advertising and printing costs.

The place where you advertise must be impressive in people's minds, it must be true and true. It must also be logical. Only then will the advertisement be believed in the minds of those who read it. Only when there is trust will the business expand.

Some advertisements are so long that they become indelible and leave a deep impression on the reader.

Although there are many types of cigarettes, Polo cigarettes have never gone out of style. Even though it is an old-fashioned cigarette, you can always see it advertised in newspapers and journals. Even though it is advertised, it is not advertised in long lines to make the readers bored or not want to read, but simply advertises in big letters, saying, "Drink the best Polo cigarettes, the most popular Polo cigarettes."

4. Advertising and reputation

Advertisements need to be believed by the readers. Writing to convince is the opposite of boasting. If the boasting is too strong, no one will believe it. Therefore, it is necessary to write clearly and simply, with a clear and concise message. It is necessary to learn the art of writing to convince without being pretentious.

Some also try to captivate the readers with jokes. Jokes are easy to see and make the readers happy, but they can damage the reputation of the products. Caricatures should not be used in advertising, especially for medicines. Be careful not to insult or denigrate.

It's true that caricatures are easy for readers to see and understand. However, they are useless if they don't believe them.

In a good neighborhood, a large store is permanently open and, unlike other stores, it is a kind of advertising on cars at any time of the day or night, which makes people suspicious. They wonder if this store is about to go bankrupt and is advertising to save lives? Is it advertising to sell bad products? Or is it doing something wrong?

Ten years ago, a large Burmese store advertised in this way.