Good - 30 seconds to reach the destination

What will this book do for you?

 

Read the following paragraph aloud.

“The future is like a high-speed car without a driver. You have to be the driver of the car. You have a plan. You have to decide what you are going to do. Do you want someone else to make those decisions? Don’t just be a passenger, let people know where you are going and what you want. 30 seconds is the key. You need to capture your message in these moments. This book will teach you how to use and improve your 30-second message in any situation. The 30-second message will put you in the driver’s seat.”

Stop. You've just read the 30-second newsletter.

30 seconds doesn't seem like a long time.

But it's not long enough to say what you want to say.

It doesn't take long to capture your listener's interest and attention.

It doesn't take long to convince your audience.

It's not long enough to effectively convey the message you want to convey.

This time can be more valuable than 3 minutes, 30 minutes, or 3 hours.

These 30 seconds can change the course of your life and your career.

Your entire career is about some kind of relationship. I myself, when I was a young man, worked as a representative for film agencies, representing Linda Darnell, Marilyn Monroe, Humphrey Bogart. My job was to attract new talent, to sell all the talent and qualities we had, to negotiate their contracts. As the head of casting for CBS, I found the best actors for various shows. I was able to negotiate contracts with their agents.

As a screenwriter, director, and producer, I have had to write and speak to a variety of audiences. For years, I have taught practical communication skills to business people and politicians.

I have seen the ups and downs of spoken words in my life. Employees who cannot communicate effectively are not promoted or promoted. A boss who cannot convey his message to his subordinates is also not supported by his employees.

We lose our motivation. A salesman who can't stop talking won't sell anything. A politician who talks too little won't get re-elected. They bore us for minutes. In fact, they can interest us in seconds.

Read the following passage aloud. “Effective, persuasive, and concise communication is easy to learn. This book, “30 Seconds to the Point,” will teach you how to tell a compelling story that will capture and hold your listener’s attention, and how to ask for what you want in 30 seconds. Your organization, your family, your friends, everyone you deal with, from the secretary to the accountant to the president of your company, will be able to grasp your meaning. Follow the simple steps outlined in this book. Use the easy method. You will accomplish more than you ever thought possible, and you will save time. You will have fun doing it.”

You've just read the 30-second newsletter.

It’s clear that you can’t do all of your business communication in those 30 seconds. It’s also important to build a rapport with your audience. Every situation is unique. But it’s those 30 seconds that you need to capture your message. It doesn’t matter if you’re talking to your audience for 5 minutes or 5 hours. The rest is preparation and follow-up. The right 30-second message is the final analysis that will capture your message and make it stick in your audience’s mind.

It only takes 30 seconds to get attention, anytime, anywhere.

When you learn how to prepare your 30-second message, you will be able to:

* To focus your thoughts,

* To focus on your writing,

* To focus your speech,

* To keep the conversation on track,

* To prepare any form of communication more quickly,

* To summarize more logically,

* To make interviews and meetings shorter,

* To improve listening skills,

* To dominate speech and presentations,

* To be more effective in any meeting, any interview,

* Use questions and answers to get your point across,

* You must have high confidence.

* Better results in your professional and personal life.

In my years of working in the communications industry, I have found the simplest, most important

What I've learned is that this 30-second newscast is a valuable tool for success or failure.

Chapter (1)

Why 30 seconds?

"If only he knew what I meant"

"Okay, she has 5 minutes to spray and then leave."

"I can't see him today. He just doesn't have time."

"Don't answer this phone. It must be Allen. He's always talking."

“This is my first presentation to top management. We need to be better and faster.”

"What kind of memory is this? You can't even read 5 pages?"

"Oh my God... he must have been talking for an hour. I don't even know what he's talking about."

"If I get to speak at the meeting just once, I'll be able to summarize and give my full message."

“How can I convey my message in a 15-minute interview?”

"He could have wanted 2 minutes, 3 minutes, 15 minutes, even 20 minutes. Either way, it's just a waste of time."

This is common in this fast-paced world.

There are two clear reasons why 30 seconds is the ideal amount of time to get your point across.

The contraction of time

 

The first reason is the contraction of time. Time is contracting not only on you, but on everything you try to believe in.

Throughout my film and TV career, I have learned that times and tastes change. Fast food, fast cars, and fast deals are all things that we see and experience these days. Time waits for no man. To stand out, you have to move faster. You have to move faster and you have to be more concise.

Have you ever thought about how you judge people and how you judge other people? Your contracts, your business, your finances, and your success all come first.

You can hang on to the opinions that are there. An image is formed in your mind and in the minds of other people, and when you and they act in the same way, isn't that true with just a few words? There's often only one time for a few words.

So they're better than one right. Years ago, an hour was 30 seconds today. In order to move forward and survive, whether in business or in any relationship, you have to be able to get your point across very quickly, in 30 seconds, more or less.

 

Care time

The second and more important reason why it's 30 seconds is that it's the ideal amount of time for someone to get your point across, even if they have time to listen to you. Their brain can take in so much information in one steady stream.

How long can you listen to someone without your mind wandering to the good things in life, like money or sex? I can get answers in 4 hours or 4 seconds from somewhere else. A businessman recently vented in a sales meeting that his salespeople had zero attention span. What really happened was that he always talked for so long that his audience, fed up with him, would leave before he could finish.