Homeboy - Social Media Do's and Don'ts

What is Social Media ...

If you want to do digital marketing , you must use social media. What is social media? We will present the negative effects of social media, the positive changes that social media has brought about, etc.

What is Social Media?

Social Media is a website or application that allows people to share videos, files, documents, photos, etc. over the Internet . It allows people to easily transfer content from one place to another. Social Media is growing in number day by day and their features are constantly being updated.

Currently , there are over 60 popular social media platforms in the world, with over 4 billion social media users (2018) . Of these , Facebook is the most popular social media platform with over 2 billion users .

Social media has a profound impact on the way people live. There are both positive and negative impacts. For those who use it, social media is good, but for those who don't, it can be harmful, from health to death. It is also changing the economy.

People spend an average of three hours a day on their phones using social media. Before social media , it took 18 hours for a person to notice that their bank account was lost, but it took 13 minutes for them to notice that their phone was stolen. So, phones have become an integral part of our lives. And that's because of social media.

Although social media has brought about positive changes in people's lives, it also comes with other negative effects. The main problems are addiction and security. These are the biggest problems that social media is facing, which is why they are being criticized.

Addiction is caused by people's unwise and irrational use of social media. But social media companies also play on people's emotions, which can lead to addiction.

Another is security. This is a major problem between social media and hackers, but it also affects personal accounts. Social media in particular has become a major weapon for attacking celebrities. For actors and singers, social media has become a major place to interact with their fans and also a major place to attack them.

Pros and cons always come together. There are pros and cons to social media. Branding is important in business. In business games, the best branding wins. Social media can help you in branding.

In this era, people look at their phones rather than their surroundings. So, a marketer needs to follow where the customers are. Their faces are on their phones and social media, so marketers can't just focus on billboard advertising and outdoor advertisements. They need to work on making their brand known on social media, where customers are most likely to be watching .

Branding can be done through Facebook Pages and Instagram. If you create a Facebook Page and start advertising, you can easily build Branding Awareness in a short time. Since social media companies are data companies, they know their social media users very well, so it is very beneficial to target audiences. It really helps you get the customers you want.

There is no limit to the marketing area or field in social media. Everyone who likes phones on Facebook is a customer for phone companies . There is no country limit. You can target any country you want. People in Yangon are not the only customers who will buy your product. Everyone who uses Facebook in the whole country of Myanmar can become your customers. You can use Facebook to connect with them . You need to deliver your product .

There is no time limit for usage. You don't need to open and close your shop. Just make a website and keep it active. You just need to connect your website with social media. If customers like the products posted on the website , they will contact you at any time. It doesn't matter if it's day or night. You can set up an auto response.

Customers can contact you anytime, so you can let them know if they have any problems. The best product makers are the ones who listen to their customers ' complaints in a timely manner, and understand their difficulties and problems. Social media works well for this.

Like Facebook and Instagram, other social media platforms work on their own scale. They also use Viber, WeChat or WhatsApp to communicate with customers.