{"title":"အီးဘွခ် — စီးပွားရေး","description":null,"products":[{"product_id":"မောင်စူးစမ်း-ဂလိုဘယ်လိုင်ဇေးရှင်းခေတ်အိုင်ဒီယာစီးပွါးရေး","title":"Maung Kyi - Idea Economy in the Era of Globalization","description":"\u003cp data-mce-fragment=\"1\"\u003e Five orientations\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThe author gave a talk on modern economic perspectives at Sagaing Cooperative College, focusing on the excerpt that says that trade is not the engine driving globalization. Technology is the main engine driving globalization. The author was joined by retired professor Khin Maung Than (Psychology).\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eAfter briefly comparing the relative strengths of trade and technology, the author explains the nature of the phenomenal development of technology and then goes on to explain five trends in technological progress. These are (1) computerization, (2) innovation in telecommunications, (3) miniaturization, (4) compression, and (5) digitization.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eThree democratic tendencies\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eAs technology develops along these five trends, three very important effects occur: (1) the democratization of technology, (2) the democratization of finance, and (3) the democratization of information.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThe democratization of technology refers to the fact that everyone has access to technology. For example, cell phones are now available everywhere, in both urban and rural areas. Millions of people around the world are connected to each other. Information, knowledge, money, family photos, music, and television programs can be easily exchanged. In other words, being well connected is a sign of democracy.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eThe democratization of finance is reflected in the collapse of the monopoly of the financial world by the big banks.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eIn the financial world, it's not just banks that lend money. You can also borrow money from other non-bank institutions. Everything can be converted into collateral (shares, bonds, commercial papers, etc.). It's called securitization.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Changing the foundations of life\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThe reason for the democratization of information is clear. Many people have access to information in a common way. With about 500 channels on satellite television, any information or knowledge can be easily obtained, and with the replacement of videos and DVDs, information can be carried with you wherever you go.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eTo elaborate on the three aspects of democracy mentioned above, these three aspects have led to major changes in (1) how we communicate, (2) how we invest, and (3) how we gather information. These are major changes in the very basis of life.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eThis has changed the very nature of globalization. In the Cold War era, weight was the main issue. How big is your bomb? How big is your missile? In the era of globalization, how fast is your computer? Speed ​​is the key.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Inflection point\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eBusiness is no longer understood in a conventional way. The era of conventional thinking is over. In business, success is the exception, and crisis is the norm. Business success is about overcoming and resolving crises.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThus, the author explains the crisis point. He explains the strategic inflection point. In explaining this, he explains it in relation to a practical situation.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eWhen doing business, you need to pay special attention to five areas. They are also called forces. These five forces are (1) your competitors, their strength, intelligence, and pace; (2) your customers, their strength, intelligence, and pace; (3) your suppliers, their strength, intelligence, and pace; and (4) potential competitors that may not exist now but may appear in the future.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eTheir strength, intelligence, and (5) changes in distribution channels. The tragic events that occurred in New York and Washington on September 11th are called exogenous shocks, and it is necessary to take these shocks into account, he explained.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Bean farmer\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eA strategic inflection point is a point where a change in one of the above forces causes a change in the other forces as well. It is similar to the prepositional phrase in the poem.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eFor example, the author tells a story he heard. Bean farmers do not like the pre-sale of beans like last year. They want to sell at market prices when the beans are ripe. This is a change on the part of suppliers for oil mill owners, so how will their competitors act and how will their customers react to this change? Are there still people among the suppliers who want to sell at pre-sale and beans? Is it possible that the distribution of beans and oil distribution channels will change? Will new competitors appear? If so, how will they act? He explains that we will have to calculate everything in relation to this.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eWhen economists have to constantly calculate the five forces and unexpected shocks, they can become quite confused. This is because only those who can calculate this and that are able to solve crisis points are able to do so. Therefore, it was explained that there is a theoretical proposition that only paranoia can survive at the crisis point.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003eMarket Journal, No. 248. \u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Other Websites","offers":[{"title":"Default Title","offer_id":46340131422357,"sku":null,"price":0.0,"currency_code":"MMK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9756\/6613\/products\/1_a8191c1d-ec0c-4a8d-a1bc-7948167d02af.jpg?v=1730274419"},{"product_id":"ပီမိုးနင်း-ကုန်သည်အိတ်ဆောင်","title":"Pi Morning - Merchant's Bag","description":"\u003cp class=\"MsoNormal\"\u003e \u003cspan style=\"font-family: 'Myanmar Text',sans-serif; mso-bidi-language: MY;\"\u003e:: Click on Buy it \u003cspan lang=\"MY\"\u003enow to download the ebook\u003c\/span\u003e \u003cspan lang=\"MY\"\u003e. After placing your free order, the download link\u003c\/span\u003e \u003cspan lang=\"MY\"\u003ewill be sent to the reader's email address used to log in to the mgyoe.com website.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Myanmar Text',sans-serif; mso-bidi-language: MY;\"\u003e:: The Ebook (Free) books \u003cspan lang=\"MY\"\u003eon\u003c\/span\u003e mgyoe.com \u003cspan lang=\"MY\"\u003eare only books that have been circulating on the internet for a long time.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e \u003cspan style=\"font-family: 'Myanmar Text',sans-serif; mso-bidi-language: MY;\"\u003e:: \u003cspan lang=\"MY\"\u003eIt is just a compilation so that readers can easily find it when they want to read it.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Myanmar Text',sans-serif; mso-bidi-language: MY;\"\u003e:: \u003cspan lang=\"MY\"\u003eIf reprinted by libraries, the download links for these e-books will be removed.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e \u003cspan style=\"font-family: 'Myanmar Text',sans-serif; mso-bidi-language: MY;\"\u003e------------------------------------\u003cspan lang=\"MY\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e \u003cstrong\u003e1. Advertising and sound\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e .\u003c\/p\u003e\n\n\u003cp\u003e Advertising is a job that attracts people's attention. Advertising is also the lifeblood of the business.\u003c\/p\u003e\n\n \u003cp\u003eSo there are two ways to live that life.\u003c\/p\u003e\n\n\u003cp\u003e In one way, the product being sold is always in the public's ears and eyes, so that people know it. In another way, it is written in a way that makes people believe in the merits of the product and want to buy it.\u003c\/p\u003e\n\n \u003cp\u003eNo matter how important it is, the only way to make sure that item is always known and heard is to write in a way that makes people believe in the merits of the item and want to buy it.\u003c\/p\u003e\n\n \u003cp\u003eNo matter how important it is, if you don't always see or hear about the product, and if it disappears from time to time, the advertising loses its vitality. The product becomes a commodity. Even if you don't read about it in detail in the literature, you always hear and see its name, and automatically think that it is indeed valuable. The vastness of Ayurveda is that its signs everywhere cannot fully show the power and benefits of the product. However, it is not because of hearing or seeing, but because the knowledge of the unknown is ingrained in people's minds.\u003c\/p\u003e\n\n \u003cp\u003eTherefore, when advertising a product, it is not necessary to always state the properties of that product. It is important to make the product known to the public in the country, to make the product famous, to make it famous, to make it famous, to make it famous, to make it famous. Even if it is famous, it is not known what its power is, but it is a natural human tendency to buy it because of the desire to know how much it will cost.\u003c\/p\u003e\n\n \u003cp\u003eTherefore, they must carefully plan how to make their name known using only a few advertisements that fully explain the benefits.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e \u003cstrong\u003e2. The power of advertising\u003c\/strong\u003e \u003c\/div\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\n\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\n\u003c\/div\u003e\n\n\u003cp\u003e In advertising, you first need to know which type of product is more likely to be purchased by which type of person.\u003c\/p\u003e\n\n \u003cp\u003eOnly valuable people would buy valuable goods and related items, so they had to find money either from valuable magazines, journals, and newspapers, or by looking in directories and telephone books, or by looking at the government, or by trying to get hold of reputable listings in other merchants, or by sending out attractive advertisements directly.\u003c\/p\u003e\n\n \u003cp\u003eIn direct mail, advertising posters are meant to enhance the reputation of a child, making them want to buy.\u003c\/p\u003e\n\n \u003cp\u003eIt is easier to attract attention if you advertise expensive beauty products with colorful photos that are clearly visible and beautiful. When advertising food and drinks, you should use pictures that make you want to eat them just by looking at them.\u003c\/p\u003e\n\n \u003cp\u003eFor example, a tomato sauce can be made from a single tomato, and the best tomato sauce can be made from a single tomato, and the bottle should be beautifully labeled and sealed with a seal. The best paper is to choose the most beautiful and largest tomatoes, put them on a plate, place the sauce bottle nearby, and take a picture of a whole chicken or a whole pork leg - and cut it up and eat it with the sauce. However, it is easy to say that a ham is cut up and eaten with the sauce. It is impossible to include all the pictures of the ham being cut up and eaten. Therefore, you can only include pictures of the ham being cut up, the mouth eating it with the sauce, and the meat in the sauce bowl. A good photographer can imagine how it really is eaten. In the text below, you can write something like, \"Well... sometimes chicken, sometimes pork, and the smell is so good, but this sauce is good. Or this sauce is not just delicious. Do you want to improve your digestion? There is no bloating, tightness, or stuffiness after eating it.\"\u003c\/p\u003e\n\n \u003cp\u003eIn such a colorful and free space, you can write about how tomatoes are grown in large quantities, how tomatoes are displayed and how they are processed cleanly. Along with the picture, you can send a blank advertisement to a respected person, telling them about the valuable sauce and how it is good to consume it.\u003c\/p\u003e\n\n \u003cp\u003eWhen you ship small bottles to stores all over the world, a large foreign import company may come forward to take you as their sole agent. You can then become rich immediately.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp style=\"text-align: center;\"\u003e \u003cstrong\u003e3. Posting advertising materials\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Some people say that advertising is the lifeblood of sales.\u003c\/p\u003e\n\n \u003cp\u003eThey think that advertising is enough and they spend a lot of money on it. Advertising is expensive if it is not done properly and at the right time, and advertising can lead to losses.\u003c\/p\u003e\n\n \u003cp\u003eGiving out advertising paper and food bills is usually beneficial. While traveling, his mind is always occupied with other purposes and he often ignores the advertising papers.\u003c\/p\u003e\n\n \u003cp\u003eNot everyone advertises at night. At night, when advertisements are displayed at the Ta Saung Daing Pagoda Festival, they are usually used to serve fried fish stew and to sit down.\u003c\/p\u003e\n\n \u003cp\u003eOffering flyers to horse racing and football fans is like offering them a place to sit and not get dirty. They end up in a bowling alley, a horse racing, or a football game.\u003c\/p\u003e\n\n \u003cp\u003eThe more you print the text on those advertisements, the more ineffective it becomes. People don't like reading as much as they like to read. So, the information you want to convey should be conveyed in a few, clear words.\u003c\/p\u003e\n\n \u003cp\u003eSending catalogs to people for free is not very profitable; it is only given to those who order the catalog and buy the product.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e The human mind is very different in this respect. People do not think it is good to read advertisements in catalogues that come to them spontaneously. Advertisers should be aware of these points.\u003c\/p\u003e\n\n \u003cp\u003eSome people even call advertising \"supernatural.\" This may be true for some advertisements. Because when you see a medicine advertisement, it is not possible to cure all 96 diseases. The advertisement says that all of them are cured. People who read this kind of writing often think, \"It's too boastful.\"\u003c\/p\u003e\n\n \u003cp\u003eThis type of advertising, which is considered to be \"a waste of money, but a good one can't make a good impression,\" is nothing but a waste of advertising and printing costs.\u003c\/p\u003e\n\n \u003cp\u003eThe place where you advertise must be impressive in people's minds, it must be true and true. It must also be logical. Only then will the advertisement be believed in the minds of those who read it. Only when there is trust will the business expand.\u003c\/p\u003e\n\n\u003cp\u003e Some advertisements are so long that they become indelible and leave a deep impression on the reader.\u003c\/p\u003e\n\n \u003cp\u003eAlthough there are many types of cigarettes, Polo cigarettes have never gone out of style. Even though it is an old-fashioned cigarette, you can always see it advertised in newspapers and journals. Even though it is advertised, it is not advertised in long lines to make the readers bored or not want to read, but simply advertises in big letters, saying, \"Drink the best Polo cigarettes, the most popular Polo cigarettes.\"\u003c\/p\u003e\n\n \u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e4. Advertising and reputation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Advertisements need to be believed by the readers. Writing to convince is the opposite of boasting. If the boasting is too strong, no one will believe it. Therefore, it is necessary to write clearly and simply, with a clear and concise message. It is necessary to learn the art of writing to convince without being pretentious.\u003c\/p\u003e\n\n \u003cp\u003eSome also try to captivate the readers with jokes. Jokes are easy to see and make the readers happy, but they can damage the reputation of the products. Caricatures should not be used in advertising, especially for medicines. Be careful not to insult or denigrate.\u003c\/p\u003e\n\n \u003cp\u003eIt's true that caricatures are easy for readers to see and understand. However, they are useless if they don't believe them.\u003c\/p\u003e\n\n \u003cp\u003eIn a good neighborhood, a large store is permanently open and, unlike other stores, it is a kind of advertising on cars at any time of the day or night, which makes people suspicious. They wonder if this store is about to go bankrupt and is advertising to save lives? Is it advertising to sell bad products? Or is it doing something wrong?\u003c\/p\u003e\n\n \u003cp\u003eTen years ago, a large Burmese store advertised in this way.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Other Websites","offers":[{"title":"Default Title","offer_id":43869426548885,"sku":"","price":0.0,"currency_code":"MMK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9756\/6613\/files\/1_1bf704b1-de68-44e4-bfab-e10a7566cc28.jpg?v=1730282977"},{"product_id":"ကြည်ရွှန်း-အာရှစီးပွား-စွမ်းဆောင်ရှင်များ","title":"အာရှစီးပွား စွမ်းဆောင်ရှင်များ","description":"","brand":"Other Websites","offers":[{"title":"Default Title","offer_id":46016480379029,"sku":null,"price":0.0,"currency_code":"MMK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9756\/6613\/files\/Screenshot2025-05-13153833.png?v=1747125564"},{"product_id":"၀င်းသိန်းဦး-စီးပွားရေး-စီမံခန့်ခွဲမှုနှင့်-ဆွန်ဇူး-စစ်ရေးဗျုဟာ","title":"စီးပွားရေး စီမံခန့်ခွဲမှုနှင့် 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